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Since legalized adult-use (over 21) was introduced in January of this year, Retailers across CA are now meeting 100s of new customers each month, who are encountering marijuana products and retail for the first time. Women in their 40s, Seniors, and young Professionals are among the fastest-growing new buyer segments. Understanding the needs of this new buyer is the key to the long-term success: for many Retailers, adult-use/non-medical buyers now represent over 70% of their business!
Our panel of experts will be speaking about the New Customer, based on research and data trends: providing an understanding of what they want, what their needs are, and how to keep customers loyal and coming back!
If you're a retailer/dispensary owner, brand or grower: the market is changing! We'll send a link to the presentations so you can keep informed about where
the market is going!
Access the presentations after the event via this link: